About Billion Design — founder, team, philosophy
Founder: Petar Popović
Led by founder Petar Popović—whose two decades of experience span brand strategy, storytelling, and creative direction—we approach every challenge with strategic intent. Design is not decoration; it's a tool for clarity, differentiation, and business impact. Every touchpoint is crafted to communicate meaningfully, align with brand goals, and drive lasting value.
The team
Petar Popović
Design Director
Adrian Whines
Brand Environment Lead
Ivan Grmuša
UI/UX
Desray Preston
Graphic Designer
Katarina Trpčić
Product and Graphic Designer
Dominik Budimir
Motion Design Lead
Global perspective.Strategic craft.Multidisciplinary depth.
Our team brings together decades of global experience across Africa, Europe, the Middle East, and Asia—shaped by diverse cultures, industries, and design challenges. This international exposure forms the foundation of our adaptable and insight-driven approach.
Collectively, we’ve partnered with leading brands across automotive, FMCG, luxury, and pharma—worked with high-impact projects for Vodafone, ACG World, Vantage Nutrition, Bugatti Rimac Group, Toyota, Renault, Southern Sun, Tiger Brands, Puma, Discovery Health, Bowmans, Maybach, JTI, Pininfarina and many others. From developing UI/UX for the Rimac Nevera hypercar to crafting holistic brand ecosystems, our work spans both digital and physical worlds.
Our experience is rooted in some of the world’s top creative agencies and studios, including Brand Union (Superunion, now Design Bridge and Partners), Bruketa&Žinic&Grey, Parabureau, and Whitestone, as well as in-house leadership at Bugatti Rimac. These roles have shaped our integrated approach—merging brand strategy, identity design, packaging, digital, product design and experiential design.
We collaborate across disciplines — brand strategists, creative directors, product and interior designers, illustrators, and technologists — to deliver solutions that are not just beautifully executed, but strategically grounded. For us, design isn’t an output; it’s a tool for clarity, connection, and business value — and, above all, a way to solve real problems.